How to do proper keyword research for your blog for free of cost in 2020

Hi folks, welcome to Blog SEO Ranking. Today I am going to provide detailed information about Keyword Researching. Keywords have a huge impact on the ranking, so finding Keywords is very much important. Most of the keyword research tools are either not accurate or highly expensive. Today in this article I will tell you how you can do proper Keyword Research for your blog or website for free of cost in 2020. Before heading off to the strategies, it is fundamental to know what the keyword really is and how it helps in the positioning?

What is a Keyword?


Most importantly, any site is known for its content. Good content is what matters the most. But keywords are going to rank the content in Google. Let me clarify you with a model:

Suppose, I wrote a blog post on the topic “Blogging”. Now, normal users will search “What is Blogging?”, “How Blogging can change a life?”, “The ultimate meaning of Blogging”, “How to start Blogging?” on Google.

So, these all are the search queries that users have, and these search queries are generally known as Keywords. Now if my blog contains these keywords, then it will show to the user having the same query. If you write an excellent article but it does not contain proper keywords, then it will not get displayed to the audience, so the article will not rank.“Writing a proper article with all the keywords in it will rank in Google.

Keyword and its types:


There are different sorts of Keywords yet primarily it is isolated into three fragments according to SEO:
  • Short Tail Keyword
  • Long Tail Keyword
  • LSI Keyword
Now let us understand each of these Keywords In brief:

Short Tail Keyword:

The short tail keyword has just 1 or 2 words in it.

 Assume "Blogging" is itself a catchphrase of 1 word, correspondingly, "best formats", and "Advanced Marketing" are additionally short tail keywords of 2 words. 

These short-tail keywords have an enormous search volume and high rivalry as well. The sites that position in short-tail keywords have high DA ( Domain Authority), PA(Page Authority), and Domain Age. If your blog is new, you should never concentrate on short-tail keywords. Presently let us examine Long-tail keywords.

Long-Tail Keyword:

As the name suggests Long-Tail keywords contain 3-4 words in it. 

Long-Tail Keywords have less inquiry volume just as rivalry. A new website can rank easily in a long-tail keyword. "Blogger Template" is a short-tail keyword while "Top 10 Best Blogger Template in 2020" is a long-tail keyword, you can make it significantly longer like "Top 10 Best Adsense Friendly & Responsive Blogger Template in 2020" according to the opposition.

 Here is a finished report of a long-tail and a short-tail keyword.


LSI Keyword:

LSI (Latent Semantic Indexing) was developed in late 1980 to improve search engine accuracy.
It is characterized as a concealed connection between words to improve the data. When you use the same keyword multiple times in your article it will lead to Keyword Stuffing and Google will put your article into spam, due to which your article will not index. Doing these multiple times increases your Spam Score.

So to avoid it you must use LSI Keywords, let me explain it with an example:

Suppose your article is based on “Digital Marketing” so to avoid Keyword stuffing you must use different Keywords like “Types Of Digital Marketing”, “How to do Digital Marketing” “Advantages Of Digital Marketing”. In this way, if anyone searches anything about Digital Marketing your article will pop up and your article will dominate the Search Engines.

Why Keyword Research is Important?


Keyword Research is significant as it encourages you to develop your online business in the accompanying manners:
  • It helps you to understand what the audience wants. When you do Keyword Research about your niche you get to know the search queries that users have regarding your niche.
  • Now and then, you run out of content and a pursuit question can give you wonderful content as well. 
  • When you post what users want, it gradually increases the engagement in your blog.
  • If your blog is earning through Google Adsense it will assist you with discovering high CPC and less rivalry catchphrase for your blog consequently expanding the promotions income.

What are the Keyword Research tools? 


Generally, there are a countless number of tools that are accessible in the market like SemRush, KWfinder, and much more. But, most of them are very expensive. As a beginner, we don’t have any bucks to go with these tools, so we will use free tools provided by Google for keyword Researching.

The tools that we are going to use are:
  • Google Keyword Planner
  • Google Auto Suggest Tool
Note: Google Keyword Planner is quite hard to access without making any google ads campaign. I have provided a detailed article regarding how can you use Google Keyword Planner without creating an ad:


How to do Keyword research for Blogs?


Here is a step by step analysis of doing Keyword Research for Blogs:

Few things before preceding into the steps:
  • As your blog is new so you need to focus on long-tail keywords.
  • Once you start ranking in long-tail keywords and getting decent traffic in your blog then you can go short-tail keywords.
  • For ranking in Short-tail keywords, it is very necessary to have a good DA, PA, and Domain Age
STEPS: (For making you understand, we will do keyword research for the keyword: Blogger Templates)

1. First, go to your Google Keyword Planner dashboard and search for Blogger Templates.

From the list, we choose a few long-tail keywords like Free Blogger Templates, Blogger Templates, Best Responsive Blogger Templates


2. Now, we will use Google auto-suggest tool to filter out the perfect one for us.

Search the long-tail keywords in Google and check the websites, whether we can beat them or not.

3. As we can see the same websites are ranking in different keywords.


 
 

4. Now, we will pick a few unique websites and we will check the DA, PA and Domain age of those websites, 




5. As we can see that the DA, PA of those websites is quite high, moreover, all the ranked websites are almost 5 years old. So, it will be very much difficult for us to rank among these websites. Thus, we need to make it a bit longer so that we can rank.

6. Open Google then write Best Responsive Blogger Template and add a space and you will see Google will auto-suggest many keywords, choose any.



7. With the help of the Google Auto-suggest tool, we have made the keyword a bit more longer and now the keyword becomes “Best Responsive Blogger Templates for Adsense”. Now check the ranked websites.



8. Now, we can see this time different websites are ranking. Let us check the DA PA of the first website.



9. As we can see that the DA PA of the ranked website is very low. Moreover, the ranked website has .blogspot.com extension, So it will be very easy for us to rank in this keyword.

Final long tail Keyword is: “Best Responsive Blogger Templates for Adsense

Now it is the time to find a few LSI keywords for our respective keywords.

To find out the LSI keyword go to lsigraph.com and paste the keyword and click on generate.
It will provide all the LSI keywords regarding that topic, you need to choose the appropriate LSI keywords for your post.



So the final Keyword is: Best Responsive Blogger Templates for Adsense

And the LSI keywords are AdSense responsive blogger template free, SEO friendly blogger template 2020, best ads ready blogger templates

Final Words:


I know all these things look very complex, but it is very easy once you start doing it. If you don’t have proper keywords there is no point in writing a good article. Keywords are very essential, so you need to give time in Keyword Research to get the most significant keywords. With the help of paid tools, you get the keywords easily but, finding the keywords manually is much fruitful as it gives definitive and most significant keywords.

What’s Next:


Once you start ranking in long-tail keywords, the traffic will gradually increase and so with DA, PA. For the first year of your domain don’t target short-tail keywords, as soon as your domain age becomes 1-1.5 years you can easily target short-tail keywords. 

For ranking, SEO settings must be done beforehand publishing any article, if you don't know the SEO settings, you can check out this article:

Live Proof:


As you can see our website has started ranking in long-tail keywords:

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